Websites, local SEO and AI visibility for businesses
We build fast sites in English and Hebrew for businesses in Israel and abroad. Local SEO and visibility in AI answers. Your business plays it right, and customers find you.
Fair agreement: you pay for the first month, no commitment.
Real work, not logos from the internet.
Services
Five services, one goal: the right customer finds you and gets in touch.
A fast, clean, persuasive site with a smart chat that sends inquiries straight to WhatsApp.
Show up on maps and in search when a customer nearby looks for exactly what you do.
Get chosen on Google and in the answers of ChatGPT, Perplexity and Google AI.
A bot that answers 24/7, collects details, books meetings and hands over to a person when needed.
A series of articles in natural Hebrew or English around the questions customers really ask.
Our edge
Three things we don't compromise on.
Your site live in days, not months. Every week without a site is a week without inquiries.
You pay for the first month, then stay only if it works. No commitment and no small print.
Every lead is counted, every ranking is measured, and every month you get a short, clear report.
Process
No complicated process. Three steps.
Tell us about your business and we will say honestly what is worth doing.
We write, design and build. You approve before anything goes live.
Your site goes live, every inquiry is counted, and you get a short report every month.
Work
Real clients, nothing made up. Everything written here was built.
Real estate law firm, Tel Aviv
Site language: Hebrew, English, French, Russian, Arabic and Spanish
A fast site (Astro) with 60 URLs, a page for each practice area, a call button, phone and WhatsApp on every page, and full measurement.
See the caseInformation portal on EV charging stations in Israel
Site language: Hebrew
A portal with 20 sourced guides, 7 car model pages, pages for 143 cities, 144 localities and 54 regional councils, and a national hub of public charging stations.
In a check on 16 October 2026, ChatGPT cited the site in 2 of the 8 questions tested.
See the caseAnimated explainer videos, USA
Site language: English
An English site for an animated explainer video studio, with transparent pricing packages and a main funnel built around a free 15-second sample.
See the caseHome equipment tools, USA
Site language: English
An English tools site: a serial number decoder that reveals the age of an air conditioner, oven or water heater, with 97 pre-generated pages.
See the caseMoving company, Ashkelon, Ashdod and the Shfela region of Israel
Site language: Hebrew
A fast, clear website and local SEO.
The business reached the top of local search, and people looking for a mover in the area go straight to them.
See the casePerforming artist
Site language: Hebrew
A clean business site with a smart chat that collects a name, an event and a date, and sends the inquiry straight to WhatsApp. No forms.
Show booking inquiries arrive straight in WhatsApp with all the details.
See the caseAlso in English: sites for the US and European markets.
Industries
We know how your customers talk. Pick your industry.
Pricing
There is no one-size price list. After a 20-minute call you get a final price, and you start with a paid first month.
A business that needs a fast site that brings inquiries to WhatsApp.
Custom quoteone-off
Final price after a 20-minute call
Delivery: A few days
A business that serves an area and needs to show up on maps and in local search.
Custom quoteper month
Final price after a 20-minute call
Delivery: We start right after the call
A business that wants inquiries from Google and from AI engine answers.
Custom quoteper month
Final price after a 20-minute call
Delivery: We start right after the call
WhatsApp bot: A bot that answers 24/7, collects details and books meetings. Add it to any service or build it on its own.
Full pricing and agreement detailsQuestions and answers
Short answers to the questions we hear most.
A business website or landing page goes live within a few days, not months, once we have the text and images. A larger site with many pages takes longer, and the exact schedule is set on the 20-minute call. Ranking on Google is a matter of months, so we measure it separately and openly.
The price depends on scope: one page or several, a one-off project or a monthly retainer, a WhatsApp bot or not. There is no price list that fits everyone, so after a 20-minute call you get a final price. Either way, you start with a paid first month and no long commitment.
GEO is optimization for the answers of AI engines such as ChatGPT, Perplexity and Google AI. More and more people ask an AI "who is a good lawyer in Ashdod" instead of searching Google, and it recommends businesses whose websites answer clearly, are structured properly and are familiar to it. We build your site so that both Google and AI understand who you are and what you do, and we check every month whether it works.
You pay for the first month, and after that you stay only if it works. You are completely free to stay or leave, with no commitment period and no small print. The full text, short and clear, is on the agreement page.
Yes. The website, the domain and the content belong to your business, and if you decide to leave you take them with you. [legal detail about transferring the code and hosting: to complete]
We work with businesses in Israel and abroad, over calls and WhatsApp. Behind PlayIt is Ido Kanfi, who builds websites and runs SEO and GEO for businesses. We have worked with moving companies, natural health practices, lighting design, performing artists and bilingual businesses, and you can see them on the work page.