PlayIt

Content writing for websites: article series that bring in inquiries

Articles in natural language that answer what your customers actually ask. Every article ends with a WhatsApp button, so a reader turns into an inquiry.

Fair agreement: you pay for the first month, no commitment.

Who it is for

This is for you if

Therapists, consultants and tradespeople who know a lot and have no time to write.

Beautiful sites that do not have enough content to show up on Google.

Anyone who wants to be the source AI engines cite in their field.

What you get

What is inside

Everything is included, with no surprise extras on the invoice.

  • Research into the questions customers really ask
  • An article series in natural language, not machine-translated
  • Every article answers the question right at the top
  • Headings and schema that Google and AI engines read
  • Internal links between the articles and the service pages
  • A WhatsApp call to action at the end of every article

How it works

Three steps

No complicated process. You approve every stage.

  1. A 20-minute call

    We understand your field, your audience and the questions that keep coming up.

  2. Plan a series and write

    We choose topics by real searches, write, and send each article to you for approval.

  3. Publish and measure

    The articles go up on your site, and we track the exposure and the inquiries that came from them.

Price

What it costs

The price is set by the number of articles and their length, after a 20-minute call. It can be combined with organic SEO as a monthly service.

Custom quoteby scope

Final price after a 20-minute call

You pay for the first month and continue only if it works.

All pricing and the fair agreement

Work

This is how it looks for clients

Natural health, Moshav Sheket, Israel

Site language: Bilingual

HealWell, Hadasa Nussbaum

A bilingual site, local schema and an article series in Hebrew (naturopathy, chronic fatigue, digestion, hormonal balance), each ending with WhatsApp.

See the case

Industries

Industries we know

Every industry has its own questions, competitors and rules. These are their pages.

Questions and answers

Frequently asked questions

How many articles do I need?

Usually we start with a short series around the main topic of the business, and expand according to what works. The exact number depends on the field and the competition, and is set on the first call.

Who writes and who approves?

We prepare the article in language that sounds like a person, and you approve every article before it goes live. In sensitive fields such as health and law we write carefully, and the final approval is always yours.

How does an article bring customers?

Someone asks Google or an AI a question, gets a clear answer from your article, and at the end there is a WhatsApp button. A reader who found an answer already trusts you, so their inquiry is warmer.

Do you have an example?

Yes. For HealWell we built an article series in Hebrew on naturopathy, chronic fatigue, digestion and hormonal balance, and every article ends with WhatsApp. The details are on the work page.

What fits you best?